I'm not sure if you're familiar with people saying " The G.O.A.T", which translates to the greatest of all time. Our thing is trying to get your average person to realize they can strive to be the best, or at least try.We've named ourselves Kingcoyote because the coyote is the common predator of the goat. So us coyotes ( my customers) prey, and try to slay the best to become the best. Why we started? Always hated people thinking clothes has to be expensive to look nice or more affordable clothing had no meaning. We've seen too many creative minds, beautiful women or strong men that go unnoticed and my brand gives me a platform to help some get recognized . That's why I plan to work with hidden gems. Switch up who models,photographs. You get the point.